Does Doorify MLS require virtual staging to be disclosed?

Not currently. Doorify’s media guidelines say “We do not currently require disclosure of Digitally Enhanced or Virtually Staged photos.” Disclosing anyway is still good practice, and North Carolina law and the NAR Code of Ethics bar misleading images.

Appendix A lists “photographs, renderings, or drawings … that are not an actual representation of the property” as a Category I correctable violation. Confirm the current amount with Doorify.

North Carolina

Doorify MLS: virtual staging rules

What Doorify MLS requires before a virtually staged photo goes into a listing — the disclosure rule, the edits it permits, the edits it prohibits, and what happens when a listing gets it wrong.

From the Doorify MLS rulebook

Quoted from “Rules & Regulations (Triangle MLS, Inc. dba Doorify MLS)”, effective May 26, 2026; read by RELTO on October 28, 2026.

Disclosure is not currently required · Media Guidelines (disclosure)

We do not currently require disclosure of Digitally Enhanced or Virtually Staged photos.

Enhancements may not misrepresent the property · Media Guidelines (enhancements)

However, we do require that photo enhancements or staging must not misrepresent the true state of the property. For example, alterations such as changing wall colors, removing fixtures like fire hydrants, changing flooring, or enhancing landscaping beyond its current condition are not permitted.

Photos must be an actual representation · Sec. 1.2d

The required photographs, renderings, or drawings must be an actual representation of the property.

No contact info, marketing or people · Media Guidelines (photos)

Media uploaded to the Doorify MLS system must not include contact information, marketing/promotional messages, visible people, or advertisements.

Contact info only in private remarks · Sec. 1.2

Contact information or marketing or promotional messages shall only be displayed in the Private Remarks field.

Fine schedule: photos that are not an actual representation · Appendix A, Category I, item 8

Submitting photographs, renderings, or drawings into the Service that are not an actual representation of the property. (Sec. 1.2d)

Where the rules apply

Alamance, Caswell, Chatham, Durham, Franklin, Granville, Halifax, Harnett, Johnston, Lee, Nash, Orange, Person, Vance, Warren and Wake counties, North Carolina.

Doorify MLS FAQ

Does Doorify MLS require virtual staging to be disclosed?: Not currently. Doorify’s media guidelines say “We do not currently require disclosure of Digitally Enhanced or Virtually Staged photos.” Disclosing anyway is still good practice, and North Carolina law and the NAR Code of Ethics bar misleading images.
What edits does Doorify prohibit?: Edits that misrepresent the true state of the property. Doorify’s examples: changing wall colors, removing fixtures like fire hydrants, changing flooring, or enhancing landscaping beyond its current condition. Rule 1.2d also requires photos to be an actual representation of the property.
Can listing photos show people, contact info or a QR code?: No. Media may not include contact information, marketing or promotional messages, visible people, or advertisements. Contact information belongs only in Private Remarks.
What is the fine?: Appendix A lists “photographs, renderings, or drawings … that are not an actual representation of the property” as a Category I correctable violation. Confirm the current amount with Doorify.

State law that applies alongside the Doorify MLS rules: North Carolina.

Disclosure language you can copy

RELTO's recommended wording. What the Doorify MLS rulebook says about disclosure, including where it is silent, is quoted above.

In public remarks: One or more photo(s) was virtually staged.
Extended disclaimer: Images have been virtually staged to illustrate the property's potential. Furniture and decor shown are digitally rendered and are not included with the property. Please refer to the original photographs for an accurate representation of the property's current condition.

Sources

Doorify MLS Rules & Regulations (revised May 26, 2026) and Data Integrity: Media Guidelines — Triangle MLS, Inc. dba Doorify MLS
Staging lines are from https://support.doorifymls.com/hc/en-us/articles/33997561324819-Data-Integrity-Media-Guidelines. The web version of the rules shows no subsection labels; 1.2d and 1.2e come from the fine schedule and the guidelines page.
Doorify MLS Data Integrity: Media Guidelines — North Carolina
NCREC — License Law, Rules, and Guidelines — North Carolina
NCREC — License Law and Rules (PDF) — North Carolina
NCREC — Broker-in-Charge Advertising (PDF) — North Carolina
Canopy MLS — Rules & Regulations (Rule 1.18.1, Sections 8.4 and 8.5) — North Carolina

Stage compliantly on Doorify MLS

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All states and boards·Virtual staging guide

Informational only — not legal advice. RELTO is a virtual-staging technology provider, not a law firm, and nothing on this page creates an attorney-client relationship. Board rules and enforcement practices change; confirm each rule with the board's current rulebook, your broker, and a licensed real-estate attorney before relying on it. Rule text above is quoted from the edition named with it; Doorify MLS may have amended it since.