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New Construction & Spec Homes

Sell New Builds Before the Furniture Truck Arrives

Stage spec homes, townhomes, and planned communities with AI in about a minute. Show buyers the finished vision from pre-construction through to move-in day, in any of 6+ design styles.

~1 min

Per staged image

6+

Design styles

Staging at Every Construction Phase

From blueprint to buyer, RELTO helps you market at every stage.

Pre-Construction

Stage 3D renderings to pre-sell units before breaking ground

Start marketing immediately with zero construction completed

Under Construction

Stage photos of framed or drywalled spaces to maintain buyer interest

Keep prospects engaged during the build process

Completed Shell

Stage empty finished rooms for MLS listings and open houses

Launch MLS listing the day construction completes

Spec Home Sales

Stage completed spec homes in about a minute per photo, without physical furniture

List and sell without staging logistics or delays

All New Construction Types

Single-family spec homes
Custom home builds
Townhome developments
Condo buildings
Active adult communities
Planned subdivisions
Luxury custom homes
Multi-family projects
Mixed-use developments

New Construction FAQ

When should I start staging new construction homes?

Start as soon as you have renderings or photos of similar completed units. Many builders stage during pre-construction to drive early sales. For spec homes, stage immediately after drywall and paint are complete.

Can virtual staging help sell homes before they're finished?

Absolutely. Staged renderings help buyers visualize the finished product instead of interpreting floor plans alone, which supports pre-construction sales.

How many images should I stage per home?

For new construction, we recommend 4-6 staged photos per model: living room, master bedroom, kitchen, bathroom, and 1-2 additional rooms. Stage each in 2-3 styles if you offer design packages.

Does staging work for townhomes and condos?

Yes. The AI handles rooms of all sizes and configurations, from compact condo kitchens to open-plan townhome living areas. It understands spatial proportions and scales furniture appropriately.

Can I stage the same floor plan in different finish levels?

Yes. Upload photos showing your different finish packages (standard, premium, luxury) and stage each in appropriate styles. Buyers see exactly what each upgrade tier looks like furnished.

Start Staging Your New Builds

Volume pricing for builders with multiple active communities. Stage every model in every style.

Get Builder Pricing