# Doorify MLS: virtual staging rules

- Board: Doorify MLS
- States: North Carolina
- Canonical page: https://relto.app/mls-compliance/boards/doorify-mls

## From the Doorify MLS rulebook

Quoted from “Rules & Regulations (Triangle MLS, Inc. dba Doorify MLS)”, effective 2026-05-26, read by RELTO on 2026-10-28. Source: https://support.doorifymls.com/hc/en-us/articles/32402136977427-Rules-Regulations

Source note: Staging lines are from https://support.doorifymls.com/hc/en-us/articles/33997561324819-Data-Integrity-Media-Guidelines. The web version of the rules shows no subsection labels; 1.2d and 1.2e come from the fine schedule and the guidelines page.

### Disclosure is not currently required (Media Guidelines (disclosure))

> We do not currently require disclosure of Digitally Enhanced or Virtually Staged photos.

### Enhancements may not misrepresent the property (Media Guidelines (enhancements))

> However, we do require that photo enhancements or staging must not misrepresent the true state of the property. For example, alterations such as changing wall colors, removing fixtures like fire hydrants, changing flooring, or enhancing landscaping beyond its current condition are not permitted.

### Photos must be an actual representation (Sec. 1.2d)

> The required photographs, renderings, or drawings must be an actual representation of the property.

### No contact info, marketing or people (Media Guidelines (photos))

> Media uploaded to the Doorify MLS system must not include contact information, marketing/promotional messages, visible people, or advertisements.

### Contact info only in private remarks (Sec. 1.2)

> Contact information or marketing or promotional messages shall only be displayed in the Private Remarks field.

### Fine schedule: photos that are not an actual representation (Appendix A, Category I, item 8)

> Submitting photographs, renderings, or drawings into the Service that are not an actual representation of the property. (Sec. 1.2d)

## Where the rules apply

Alamance, Caswell, Chatham, Durham, Franklin, Granville, Halifax, Harnett, Johnston, Lee, Nash, Orange, Person, Vance, Warren and Wake counties, North Carolina.

## FAQ

### Does Doorify MLS require virtual staging to be disclosed?

Not currently. Doorify’s media guidelines say “We do not currently require disclosure of Digitally Enhanced or Virtually Staged photos.” Disclosing anyway is still good practice, and North Carolina law and the NAR Code of Ethics bar misleading images.

### What edits does Doorify prohibit?

Edits that misrepresent the true state of the property. Doorify’s examples: changing wall colors, removing fixtures like fire hydrants, changing flooring, or enhancing landscaping beyond its current condition. Rule 1.2d also requires photos to be an actual representation of the property.

### Can listing photos show people, contact info or a QR code?

No. Media may not include contact information, marketing or promotional messages, visible people, or advertisements. Contact information belongs only in Private Remarks.

### What is the fine?

Appendix A lists “photographs, renderings, or drawings … that are not an actual representation of the property” as a Category I correctable violation. Confirm the current amount with Doorify.

## State law context

- North Carolina: https://relto.app/mls-compliance/north-carolina

## Not legal advice

Informational only. RELTO is a virtual-staging technology provider, not a law firm. Board rules and enforcement practices change; confirm each rule with the board’s current rulebook, your broker, and a licensed real-estate attorney before relying on it. Rule text is quoted from the edition named above; Doorify MLS may have amended it since.